Local SEO Miami.

Local Marketing for Lawyers Miami

SEO refers to the search engine optimization strategy. This is what helps your business be more visible in local search results on Google or any other web browser. Any business that has a physical location or serves a geographic area shall be interested on the benefit obtained from local SEO. Here we describe the most important Local SEO tactic we may implement for your business in Miami.


What is Google Local Pack?

Google Local Pack is the response of the Google search engine for the public, locally. It is a box where the companies registered within the system are displayed in GMB.

Registering a company with GMB is relatively easy. Appearing on the Google map is an art, it requires various conditions that together are very difficult to achieve. Please do not be mislead, to show in Google Map takes an enormous effort. In addition, Google changes rules every so often, so it is impossible to warrantee a position on Google Maps.


Google Organic Results

Miami Google SEO Agency - SEO Specialists and Experts

If your business still isn’t showing up in Google’s local search results, you can be sure you’re missing out on a lot of business opportunities. Any merchant who knows the benefit of being advertised on the Google map will do their best to appear and stay in this publication.

Google My Business (GMB) is a directory that provides a free service that allows you to appear in local search results for queries that are relevant to your business offerings. As a business owner, having a presence in that Google ad is extremely important.

Why is positioning / SEO important for lawyers and other professionals?

New Professionals are active on: podcast, YouTube, TikTok, LinkedIn, Instagram, Twitter & Facebook

Would it be worth it for your company to be among the first results of Google?

  • What factors do clients consider most important when selecting their lawyers?
  • Are referrals still the biggest source of new clients for law firms?
  • Do people research your company online before hiring you?
  • Is your company in a privileged place in Google?
  • How many attorneys do prospects consider before calling you?
  • At what point a Prospect decides to hire a company?
  • What days of the week are the busiest?
  • What month of year?
  • Most of your competition is already trying to position itself on Google
  • Google is one of the best ways to get new customers
  • Every day more people turn to Google to find legal services.
  • Google Positioning eliminates the need for a presence on social networks

Do you want more calls, emails, contact form submissions, leads, new customers, etc.?

Contact Us: SEO Agency for Lawyers and Professionals Miami

We are a positioning agency in WEB search engines, such as Google, Bing, Yahoo, etc. Experts in Search Engine Optimization for Lawyers. We do Digital Marketing in two phases. At the beginning we used marketing with Google Ads for Lawyers ads. But as the weeks go by, when we achieve web positioning, we reduce your ads, since we will be controlling the main positions in the different search engines. To achieve this positioning, we work on the coding of the page and also GMB. Contact us, we will show you results without obligation.


SEO Requirements for a Website for Lawyers and Professionals

  • Provide the information your prospects want
  • Capable of capturing prospects
  • Individual pages for each area that is practiced
  • Social proof (eg customer reviews, awards, media features, statistics, case studies, affiliations, accreditations, etc.)
  • Areas where they work and hours
  • Number of specialists working in the field
  • They must have accounts created on Facebook, LinkedIn, Instagram
  • Constant publications ● Educate the target audience
  • Articles to Answer Frequently Asked Questions
  • start conversations
  • Generate engagement1 and leads
  • Position the firm as a leading authority
  • Improve existing relationships with customers

● Responsive design (eg looks great on mobile, desktop and PC)
● Fast charging speed
● Lead generation tools (eg click-to-call buttons, online inquiry form, chatbot, etc.)
● Easy navigation

● Home page with the «Leader» of the business.

● Must include a clear value proposition

● a «call to action» with a clickable button.

● You must allow the prospect to contact you.

● Provide access to Zoom or other means of visual communication


  • 93% of online experiences start with a search engine. But 75% of people never get past the first page.
  • Search Engine Optimization (SEO) is important for all Law Firms and Professionals in General.
  • Especially in competitive markets and locations.

ADS, SEO, EMAIL Marketing

● Provide useful and relevant information
● Provide an exceptional user experience
● Capture email to follow up with Prospects

If you do these steps well, you will achieve a large part of the Objective! Which is to be among the first results in Google and be able to plan for an email campaign.

We know that in order to obtain new leads, you need visitors. If you are not ranked, you may receive new visitors via Google or Facebook Ads.

Google ads are for immediate response, someone with a necessity to have an issue resolved today: Need of a Lawyer, Emergency Dentist, Plumber, Towing Services, etc.

Facebook ads more for future events: Wedding Planning, Trip to visit a foreign country, search for an investment property, etc.

In both scenarios, visitors to your website will not remember about your site in a few days. Reason why you need an email capture system on your site.

In the event you do any type of advertisement, you never send your visitor to your website. Always send them to a landing page, which is the most efective way to capture email leads. On your site, you have an email capture system, but it will never be as efficient as a Landing page.

Please keep in mind that most of the people who visit your website or Landing Page ARE NOT ready to become a customer. They are not even ready to contact you.

But, If you capture their email address, then you may follow up with an email marketing campaign. 

How does email marketing work for a law firm or for Professionals?

How does email marketing work for a law firm?

● The potential customer visits your website or landing page
● You offer them something of value (also known as a «lead magnet») in exchange for their email address (for example, a downloadable pdf with relevant information)
● If they provided a good email, they receive this item of value via automated email. (via marketing platform)
● After that, you will sent them a series of emails designed to nurture and convert them into a customer


What do you need to start law firm email marketing?

● lead magnet

○ For ex. checklist, guide, e-book, case study, etc.

○ It just has to be something of value that can be obtained in exchange for an email address

● Email marketing platform

○ For ex. Aweber

Sign up for our contact list, we will plan a meeting for details of how all this works.




  • CHEF
  • Shipping company, etc.


  • accidents
  • Administrative
  • Real estate
  • Civilians
  • Criminal
  • Family
  • Fiscal
  • Immigration
  • labor
  • Litigant
  • MercantilistsCriminal lawyer. etc.

Our web page positioning system includes everything that is necessary to position your web page.

  • Relevant Keys Study
  • SEO architecture
  • Creating bot-friendly URLs
  • Appropriate headers
  • Contents (with the help of the professional)
  • metadata
  • relevant images
  • internal link
  • robots
  • sitemap
  • scheme
  • Indexing
  • Cell Phone Management
  • Local SEO – GMB
  • funnels etc.

Positioning your company on the Google map (GMB) is much more important than having a presence in any Social Network that you know.

The importance of GMB is that:

  • add your company name,
  • the location and phone,
  • working hours,
  • allows you to see the opinions of your customers,
  • your neighbors will know about you,
  • It is the most convenient SEO tool for your company

You can add photos using GMB and also collect information about where and how people search for you, and much more.

You can add photos using GMB and also collect information about where and how people search for you, and much more.


These are the Audits of Our Page carried out by Google & GTmetrix

GMB and Smartphones

The search for local opportunities and solutions online is usually done from smartphones or tablets. This type of mobile search represents the largest number of searches conducted online for almost any leading industry. If you are looking for a plumber, electrician, painter, mechanic; whatever you are looking for, you will generally do it on your smartphone.

Google identified these searches as usual, daily. Giving responses in its search engine with results from companies that are located within the area where the search originates. Some common food and drink searches are heavily geared towards mobile searches, so mobile search visibility is extremely important. Google My Business (GMB) plays a crucial role as these listings dominate mobile search results.

If you decided that your business should be featured on the Google map, you will need to take steps to make this happen.

Successful local SEO and local business ranking requires a long list of essentials:

  • produce good quality content,
  • produce good quality content,
  • get links to your site,
  • Incorporate images to the GMB with labels of the location area,
  • get lots of positive reviews from your customers,
  • many other items.

But the best place to start is to optimize your Google My Business list and start driving reviews. Doing this will surely help you lay a great foundation for your local SEO.


What is a Press Release & its Benefits ?

A press release is a written statement to the media that provides information on a particular topic. It is typically used to announce a newsworthy event, such as a product launch, an event, or a significant milestone. Press releases can be used to generate publicity for a business, product, or service, and can be distributed through a variety of media outlets, including newspapers, magazines, websites, and radio and television stations.

Press releases are an effective way for businesses to spread the word about their products and services. They can be used to announce events, such as product launches, new initiatives, or major changes within the organization. They can also be used to highlight industry trends and newsworthy information that may be of interest to the public.

Press releases provide benefits to businesses in several ways. They can be used to create awareness and build trust in the company, by demonstrating the company’s commitment to transparency and communication. They can also be used to build relationships with media outlets and other stakeholders, which can lead to increased exposure and more press coverage. Additionally, press releases can be used to generate leads and sales, as they can be distributed to target audiences who may be interested in the product or service being promoted.

We, as a Marketing Agency, with experience in Miami web design, with experience on managing social networks, we can definitely help you in positioning your company on the Google map. We know that positioning takes time, while this happens, we can help you with your Advertising. Give yourself a chance, sign up in the digital world and your business will thank you.


Get in touch

Llama: 305-896-5896
Call: 305-896-5896
Dagoberto Rodriguez P.A.

Marketing Online.
Agencia SEO Miami.
Posicionamiento web.

Phone: 305-896-5896
Mail: bert@grupo-gerencial.com