Agencia SEO Miami.
SEO refers to the search engine optimization strategy. This is what helps your business be more visible in local search results on Google or any other web browser. Any business that has a physical location or serves a geographic area shall be interested on the benefit obtained from local SEO. Here we describe the most important Local SEO tactic we may implement for your business in Miami.
Due to the growing boom in Internet use, most of the population uses online tools to find what they are looking for. It is obvious and obvious that appearing in local search results has become increasingly important for all businesses. Search results include: Google Local Pack and Organic results. Google Local Pack is basically, Google Maps. Organic results is the ranking not counting Google maps, aka Search Engine Results Pages (also known as “SERPs” or “SERP”)
Google Local Pack is the response of the Google search engine for the public, locally. It is a box where the companies registered within the system are displayed in GMB.
Registering a company with GMB is relatively easy. Appearing on the Google map is an art, it requires various conditions that together are very difficult to achieve. Please do not be mislead, to show in Google Map takes an enormous effort. In addition, Google changes rules every so often, so it is impossible to warrantee a position on Google Maps.
This are the results shown not counting Google maps nor Google ads. The results are named: SERP RESULTS. In order to view your site on top results, your site shall have the coding in order to surpass your competitors. This is know as SEO.
If your business still isn’t showing up in Google’s local search results, you can be sure you’re missing out on a lot of business opportunities. Any merchant who knows the benefit of being advertised on the Google map will do their best to appear and stay in this publication.
Google My Business (GMB) is a directory that provides a free service that allows you to appear in local search results for queries that are relevant to your business offerings. As a business owner, having a presence in that Google ad is extremely important.
We are a positioning agency in WEB search engines, such as Google, Bing, Yahoo, etc. Experts in Search Engine Optimization for Lawyers. We do Digital Marketing in two phases. At the beginning we used marketing with Google Ads for Lawyers ads. But as the weeks go by, when we achieve web positioning, we reduce your ads, since we will be controlling the main positions in the different search engines. To achieve this positioning, we work on the coding of the page and also GMB. Contact us, we will show you results without obligation.
● Responsive design (eg looks great on mobile, desktop and PC)
● Fast charging speed
● Lead generation tools (eg click-to-call buttons, online inquiry form, chatbot, etc.)
● Easy navigation
● Home page with the “Leader” of the business.
● Must include a clear value proposition
● a “call to action” with a clickable button.
● You must allow the prospect to contact you.
● Provide access to Zoom or other means of visual communication
● Provide useful and relevant information
● Provide an exceptional user experience
● Capture email to follow up with Prospects
If you do these steps well, you will achieve a large part of the Objective! Which is to be among the first results in Google and be able to plan for an email campaign.
We know that in order to obtain new leads, you need visitors. If you are not ranked, you may receive new visitors via Google or Facebook Ads.
Google ads are for immediate response, someone with a necessity to have an issue resolved today: Need of a Lawyer, Emergency Dentist, Plumber, Towing Services, etc.
Facebook ads more for future events: Wedding Planning, Trip to visit a foreign country, search for an investment property, etc.
In both scenarios, visitors to your website will not remember about your site in a few days. Reason why you need an email capture system on your site.
In the event you do any type of advertisement, you never send your visitor to your website. Always send them to a landing page, which is the most efective way to capture email leads. On your site, you have an email capture system, but it will never be as efficient as a Landing page.
Please keep in mind that most of the people who visit your website or Landing Page ARE NOT ready to become a customer. They are not even ready to contact you.
But, If you capture their email address, then you may follow up with an email marketing campaign.
● The potential customer visits your website or landing page
● You offer them something of value (also known as a “lead magnet”) in exchange for their email address (for example, a downloadable pdf with relevant information)
● If they provided a good email, they receive this item of value via automated email. (via marketing platform)
● After that, you will sent them a series of emails designed to nurture and convert them into a customer
○ For ex. checklist, guide, e-book, case study, etc.
○ It just has to be something of value that can be obtained in exchange for an email address
Email marketing platform
○ For ex. Aweber
Sign up for our contact list, we will plan a meeting for details of how all this works.
WE SPECIALIZE IN THE ATTENTION OF PROFESSIONALS
Our web page positioning system includes everything that is necessary to position your web page.
The importance of GMB is that:
Helps monitor customer reviews and respond to inquiries or complaints.
You can add photos using GMB and also collect information about where and how people search for you, and much more.
The search for local opportunities and solutions online is usually done from smartphones or tablets. This type of mobile search represents the largest number of searches conducted online for almost any leading industry. If you are looking for a plumber, electrician, painter, mechanic; whatever you are looking for, you will generally do it on your smartphone.
Google identified these searches as usual, daily. Giving responses in its search engine with results from companies that are located within the area where the search originates. Some common food and drink searches are heavily geared towards mobile searches, so mobile search visibility is extremely important. Google My Business (GMB) plays a crucial role as these listings dominate mobile search results.
If you decided that your business should be featured on the Google map, you will need to take steps to make this happen.
Successful local SEO and local business ranking requires a long list of essentials:
But the best place to start is to optimize your Google My Business list and start driving reviews. Doing this will surely help you lay a great foundation for your local SEO.
We, as a Marketing Agency, with experience in Miami web design, with experience on managing social networks, we can definitely help you in positioning your company on the Google map. We know that positioning takes time, while this happens, we can help you with your Advertising. Give yourself a chance, sign up in the digital world and your business will thank you.
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